EN CRM; customer relationship management
LV CRM; klientu attiecību pārvaldība
RU управление отношениями с клиентами
DE CRM; Geschäftsbeziehungsmanagement
FR CRM; gestion des relations client
Definīcija: The process of building profitable customer relationships through the delivery of highly targeted interactions at all customer touch points by aligning marketing, sales and service functions and systems.
Microsoft Terminology 2023. Entry from the Microsoft Language Portal.
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